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Contribute something to do on the sales

we often see a lot of manufacturers sales, it seems busy all day, travel is also very frequent, but that do not increase performance throughout the year,[link widoczny dla zalogowanych], sales did not increase, the cost is a lot, and finally let out the bottom. In fact, what they are doing?

one into salesman Merchandiser

all day but will call: Into a single work with the sales, sales to the dealer do it, good luck, found a good distributor and your company's brand names in the course easy to handle, sales could be guaranteed; if the dealer is unable to meet the agent or distributor's brand more and more similar products, your product can only sleep on the warehouse. After a year or so to know the reasons for out of Council of the Han.

Second, the sales clerk into the work of the messenger

monthly marketing plan is communicated to the dealer, communicate company policy, or what the dealer requests directly to the Sales Manager report, it is not their own opinion, has never done market analysis, they do not see the market change, competition is no one clear, a blind messenger.

Third, the clerk became expert
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market there is definitely a problem every day, today is the product quality problems, and tomorrow is the bill is not written in regular, day after tomorrow is the R & D center, Da Houtian the terminal out of stock ... .... clerk ran to a dealer today, deal with the problem , went to dealer B, where tomorrow, deal with the problem. Salesman become expert.

IV salesman to do to become coordinator Bo amount of sharp marketing management line management has offered to do the tribute.

sales coordinator, as manufacturers and distributors, dealers and distributors, as the coordinator, which is understandable, but most of the time on the coordination of the above it is not right.

so, the clerk should Know-it correct? I think the most important thing is to do the work contribute to the sales. Of course, business is about profits, but few companies to profit as sales of a standard examination. So, sales is the first. Zenmeyangzuo fishes that contribute to sales?

selected marketable products

that sales for small businesses is particularly important because small businesses do not have big business marketing, product planning department to do it all by the market , and small businesses are not, he is usually caused by changes in sales on the various markets to give an opinion, the factory to make marketable products market. Sometimes, according to market competition and also the needs of target customers to make decisions, so that many small companies that he can quickly respond to product launch is the truth. As a small business you have to carefully study the clerk benchmark company's products, research your competitor's products, the company's goals, what kind of products in the market where you manage your marketing well, you're required to study together with your dealer What the market should sell into the product. For example, Guangdong tissue, for example, eastern and western Guangdong are two very different markets, mainly in the eastern market, sales of paper-based soft-drawn, and toilet paper rolls in western Guangdong is mainly based on sales. You should also look to local consumption habits, such as the Hong Kong market, your package can not be used or purple black in Hong Kong called You say people will buy

Distribution, Distribution, and then no Distribution Distribution

, no sales. No matter how good a product even if it is brand, reputation and then high, no Distribution,[link widoczny dla zalogowanych], consumers can not see you on the shelf products, the enterprises, products can not reach the hands of consumers, your products are not sold out. As P & G said: To complete the number of distribution rate. So, we see Coca-Cola's sales staff to complete customer visits each day the number of 30, 40.

manage price

price control is a lot of salesman neglected element. Standard companies are generally the product launch of product pricing is good, the selling price by the average wholesale price for the retail end prices, retail price of the terminal,[link widoczny dla zalogowanych], the terminal special. The profit margin to be calculated for all aspects of clear, let salesman at a glance, and let dealers plainly. The price the dealer both have control, but also play a wake-up call for regional role changing products. There is no price guide for some local dealers,[link widoczny dla zalogowanych], in particular the regional exclusive distributor of the product may carry very high price because there is no standard, this will affect sales, but it is the dealer to do earn less; contrast A class is a cheap Chuanhuo. Therefore, manufacturers of effective price management to help distributors and retailers to develop and regulate a reasonable price to ensure product sales.

manage promotional

month each quarter, as manufacturers have a basic marketing plan, we have seen many sales promotions Ye Hao of the channel, or consumer promotions Ye Hao, basically leaving distributors and retailers own operation, promotional products and promotional items are not well implemented, the result of this course is a waste of resources. Marketing plan will be perfect, but the lack of effective monitoring sales, work in place, in the end did not mean to do. Good marketing plan, sales of the product must supply, gifts and help sell products, sales staff, store image, the whole process of management activities.

these work is to play a direct role of sales, sales to grasp the moment, as manufacturers focus of the work yourself, do not walk into errors. Of course, there is an impact on product sales in vivid, dealer inventory management,[link widoczny dla zalogowanych], customer intelligence and so on. But each time, each manufacturer has a different, each region has different and what is the impact the current sales, it will only gradually began to feel himself a salesman.

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