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Marketing executives in China Gifted Class (seventeenth period)

Marketing is the core part of business management, is the lifeblood! Economic globalization and fierce competition in the market of today, how the scientific enterprise marketing management? How to develop the right marketing strategy? How to create a strong brand? How to create a sales team gold medal? How to channel innovation and end break? How to create a comprehensively improve the competitiveness of the extraordinary marketing results? Faced with this series of problems, in order to Win in Chinese enterprises, the only change and innovation, from business strategy, strategy, marketing model to the whole system change and innovation, moving the counsel to the game, stand the forefront! Marketing executives
Gifted classes in China to help Chinese enterprises to enhance the quality of marketing managers and marketing competitiveness, the course the classic modern marketing theory and advanced marketing practice, the phase of localization and internationalization combination, emphasizing the system and innovation, based on cutting-edge and practical, to create a new era of marketing leaders, help Chinese enterprises brilliant! 【Location】
learning object students of Tsinghua University
】【chairman, president, vice president of marketing, marketing director, regional manager
】【course features the most advanced curriculum
- case study and simulation, and practical exercise, students teacher-student interaction to resolve doubts.
management article published in vPro line | / darticle3/list.asp? id = 139712 | 47
the most powerful faculty - top professors, marketing guru, Wizards commercial warfare, joint and foreign famous enterprises executive coaching.
the most effective platform - Subject salon,[link widoczny dla zalogowanych], explore business opportunities, sharing resources, expanding soil to break become the leader with the implementation of the business community.
maximize the benefits of courses - practical innovation, bringing the problem, remove the program, forging elite allows you to apply what they learn.
【Fee】 ¥ 4980 million (including courses, certificates, information, courseware, lunch, networking, photo,[link widoczny dla zalogowanych], etc.)
learning time】【August 25 2007 -8 28 focus full-time study at Tsinghua University 4 days
】【Certificate issued by China's corporate marketing executives Tactical Training Course Certificate
【Contact us】 010-62768116 13522100825 (24H)
】【Contact
Wang】【core curriculum
The rapid transition between the weak brand
◆ cut - inspire emotional power to create hidden value
◆ channel operation - to find the key elements of active channels right
◆ Promotion - affect consumer buying advertising bottom line nerve
◆ - Creation of state of semi-passive consumption
◆ centralized operation - the flower of the greatest management 4S
◆ brand strategy - building strong brands and efficient
create and enhance
◆ annual marketing plan development, implementation and monitoring
◆ marketing team to create the six gold medals rule
◆ effective marketing team training
◆ How to choose to stay human
◆ Education Team Incentives and authorized
◆ marketing management of the eight traps
◆ management by objectives and performance appraisal
◆ win in the thinking Innovation + Execution
design principles and elements of selected dealers and distributors
◆ incentive
◆ channel performance evaluation
◆ channel control and anti-control, conflict management, credit management
◆ customers throughout the terminal into the store management
◆
◆ Direct Distribution Terminal Distribution Terminal
◆ skills
◆ modern terminal sales management
principles, timing, content, method
◆ marketing environment analysis and marketing strategy development
◆ product strategy and new product development
◆ pricing strategies and price competition
◆ promotion strategy and promotion mix

◆ ◆ Brand Strategy Public Relations Strategy
◆ quality marketing personnel, ideas, technology, skills
】【teacher introduced the whole

long road of China's most influential contemporary marketing guru, Yili Group was vice president of marketing, vice president of Giant to Industrial Group, (Italy) Zambon Group Marketing Director, great group vice president of marketing, who has conducted hundreds of business consulting and management and operation services, dedicated to the Is a series of successful marketing surgeon and designer, the only hands-on experience with 20 years of marketing, marketing planning to send experts in the strength of his personal experiences of the case are: Queen, giant energy, ambitious, Red Star,[link widoczny dla zalogowanych], Honda, Coca Cola, China Mobile.
Cui
former U.S. Xerox (Xerox) China Limited marketing director, general sales manager; Japan, Fuji Xerox (Fuji Xerox) China Sales Director; U.S. Dell (Dell) computer company in northern China General Manager. Top multinational companies are in senior management, marketing strategy of China personally involved in the planning and execution. His experience across the IT, electrical and mechanical industries, have been recorded more than 3,000 customers visit; planning the implementation of at least 20 national marketing campaign; leadership team of several dozens of sales,[link widoczny dla zalogowanych], known as: Sales Management Expert,
Wang Wenliang
Gifted classes of Chinese corporate marketing executives, Principal Lecturer, Asia's top marketing channel master, master of the famous Chinese sales. Served as Ting Hsin International Group, the Midland Group, Modern • Huatai Automobile Group, Japan ambition Electric Group, according to Garza Group, the Italian multinational corporations world-renowned director of sales and marketing general manager. He has the Haier Group, Siemens, Mengniu Group, Foton and other famous enterprises at home and abroad to provide hundred consulting, planning, internal training services. Publications:
Jing Jianlin
famous strategists and marketing experts, MBA Professor of Tsinghua University, China's leading experts on marketing. Jing teacher trainees received by the marketing curriculum, and has presided over several hundred business consulting projects. Designed with a student evaluation】【

This is the most valuable I have attended the training, very real, with some useful insights - Guizhou Maotai Chen Qiang, vice president of real classic
course, students high level, indeed of the ultra The value must also come - Vice President of Tsinghua Tongfang plain
】【Target audience:
chairman, president, vice president of marketing, marketing director, regional managers, etc.
】【training objectives:
designed to help marketing managers of Chinese enterprises to enhance the quality and marketing competitiveness,[link widoczny dla zalogowanych], the course the classic modern marketing theory and advanced marketing practice, the combination of localization and internationalization, emphasizing systems and innovation, based on cutting-edge and practical, to create a new era of marketing leaders, help Chinese enterprises brilliant!
】【training costs: 4980 (unit: RMB) (Note: The price and time and place of commencement of the training channel programs to display pages prevail.) ( including courses, certificates, information, courseware, lunch, networking, photo, etc.)
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