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Right after signing LeBron James to a $90 million contract (before he played a single game, mind you), the Nike camp went immediately to work on the first signature shoe for the player that would potentially have a Jordan-esque effect on footwear. After months in the war room,[link widoczny dla zalogowanych], the Nike Air Zoom Generation made its official debut during LeBron James first regular season game as a professional basketball player on November 5th, 2003.
The Nike Air Zoom Generation – colloquially referred to as the LeBron 1 – had a design inspiration based on LeBron James’ H2 Hummer. The primary cushioning unit utilized was Zoom Air, which served as a precedent for the entire Nike LeBron line until the Nike Air Max LeBron VII made the switch to Air Max cushioning. The AZG featured an upper constructed of leather and ballistic nylon; the White/Varsity Crimson was entirely leather while the All-Star “Wheat” Colourway was entirely nubuck. The sole captivating design cue was the faux-chrome bumper, which was important both visually and structurally; it acted as a heel stabilizer that prevented side-to-side movement. Other structural points of interest were the inner “bootie” and the Sphere temperature-regulating material. The Zoom Air,[link widoczny dla zalogowanych], heel stabilizer, inner sock-liner, and Sphere material resulted in the Nike Air Zoom Generation being one of the most comfortable,[link widoczny dla zalogowanych], well-ventilated shoes in the entire Nike LeBron line.