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Hongyun 119, sounded the clarion call service

Fujian is one of China's textile and clothing one of the most developed regions, where both apparel competitive battlefield, but also for industrial sewing machine brand competition positions. In Fujian's industrial sewing machine market competition, not a major industrial sewing machine brand international and domestic direct contest, but their choice of agents in Fujian duel between. Hongyun (a pseudonym) and VIA (a pseudonym) trade in these two giant industrial sewing machines, this particular market in Fujian Province, staged a spectacular competition with commercial warfare, in order to obtain leading edge, with each style all their own, intended to win in one fell swoop · · ·
Case:
Fujian is one of China's textile and clothing one of the most developed regions, in all their eyes on the stars, animal husbandry, clothing apparel companies, such as the Kowloon King, seven wolves, Qipai, Ba Jin and other companies who, when few people paid any attention to the supply chain of raw materials supply, supply of equipment and accessories, and other supporting industries.
fact, the real apparel industry knows the fact that, in Fujian, Quanzhou, the real money real money or the head of the boss, just not the apparel business, but the distribution lines, and accessories with accessories, sewing machines and other upstream supply chain. In one case the problem can be well illustrated, in Quanzhou, a cloth line almost every one parked in front of all the latest BMW 7 series (mostly 745) or a Mercedes S-class (mostly S320 , S600), and this situation in the garment manufacturing enterprises are not common. The strength of the upstream supply chain is strong, many of which are derived from an industry of monopoly, an industrial sewing machine of my trade customers this is the case.
sewing Hongyun Trade Co., Ltd. in Fujian Province is one the largest distributors of industrial sewing machines, a virtual monopoly on almost 50% of Fujian Province famous apparel company's industrial sewing machine trade. His boss Mr. Wu Liangjie also legendary, of military origin, resign and go into the early 1990s, has entered the industrial sewing machine trade sector, after more than a decade of efforts, paid off, as the industry leader.
trade market of Fujian's industrial sewing machine, after nearly ten years of industry consolidation and competition shuffle, and gradually, leaving only two large traders, is Hongyun, a company, the other is a VIA Technologies, Inc. (a pseudonym), which two industrial sewing machines trader,[link widoczny dla zalogowanych], monopolizing almost all international and domestic brands of industrial sewing machine sales agent in the business of Fujian, for example, two of the world's most famous brand of heavy machinery and industrial sewing machines brother, heavy machine Hongyun company sales agent The brother is the VIA sales agents, several well-known domestic brands of industrial sewing machines also the case, the Jie Hongyun company by the sales agent and the standard by VIA sales agent. With the pooling of resources and the strength of the growth, over time, all domestic brands of industrial sewing machines of all sizes if you want to get into the market of Fujian and the pursuit of market share, then only two options: either Hongyun, or VIA. No one can change this fact in a short time.
pressure on the upstream manufacturers own development requirements, Hongyun Company and Via Technologies are involuntarily engaged in a protracted competition. In this process, there are many wonderful marketing battle, with each out of Jones, trying to overwhelm the other side and then monopolize the market in Fujian. Battle from the initial position (macro Hill as a the field of industrial sewing machines and even a variety of international and domestic brands are not trying to scale the various operational strategies, and yielded the lead
service is the key, but the key is how services should be do?
Hongyun we took over the company's marketing plan business, Hongyun company and VIA's business war for far too long, limited only by thinking, and both the constraints of prudent business philosophy, the two sides failed to launch radical measures to prevent over-stimulation of each other, lead to full commercial war. Therefore,[link widoczny dla zalogowanych], the two sides although there is competition, but has their own ways, tepid competition, market structure in a very delicate state.
2004 in the second half, With in-depth work, discovered a strange fact,[link widoczny dla zalogowanych], Hongyun companies compete with VIA's a long time though, but the two sides for the competition are less involved in strategic planning, the two sides of the competition is limited to some basic customer areas such as discounts and gifts, and for customer management and customer development are the lack of adequate awareness and promotion. Hongyun the company achieve its goal to gain a leading competitive advantage, we must create the momentum of a head start, and the introduction of industrial sewing machine trade does not have all the leading strategic thinking and specific marketing tactics.
To demonstrate this idea, we must first carry out rigorous customer survey. First, Hongyun distributors throughout the province the company conducted in-depth a of a visit, we found that almost all the distributors are two important cases, one customer brand choice is a reason; the second is the customer that the product quality gap between the little gap between the big brands part in the service;
the results of this research led to our interest, then we chose the most representative of dozens of apparel companies to do these end-user research, we would like to know what they need most is brand, or what? research results more firmly the initial idea. almost all the customers want Hongyun industrial sewing machine trader that can provide better products, cheaper prices, more timely service, the first two Article Hongyun company initiative is not all in the hands of all upstream related to the quality of industrial sewing machine manufacturers and price, but the service is complete controllable, and the most important thing is, some customers believe that compared to other industrial sewing machine traders, Hongyun's service is most advantageous.
apparel business needs of quick service based on the fact. Fujian is an export-oriented textile and garment patterns, and many enterprises are mostly small and medium apparel through the outer processing mode of operation to be developed. undertake foreign orders despite good profit, but outside the one-on-time delivery requirements of very strict one day late may mean the whole lot bad deal. this time,[link widoczny dla zalogowanych], the two companies are most afraid of case more scattered, brand complex concentrate,[link widoczny dla zalogowanych], this time, the machine is a problem, because the consumption of small, does not belong to the scope of large customers, so service providers are often unable to get timely home maintenance services.
thinking more and more clear Hongyun access to customer service is recognized and a chance to win, but this service to what kind of approach that we can in the shortest possible time for the majority of customer perceptions.

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