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Sound smart businessman Yong Xue

now 50-year-old Xue Yong is the sound of jewelry circles Laojiang Hu. 80 years from the 20th century around the country holding the license sale of jewelry, 90's jewelry factory in Shenzhen, for the European and American foundries, to now use the Internet channel to create jewelry retail brand, Xue Yong sound can be described as hands-on and witnessed the China's jewelry industry throughout the development process of the first generation jeweler. But he also described as jewelry e-commerce.

test the water

2008 years ago, China Jewelry ring with two jewels in the widespread myth of e-commerce. Story is about the United States and China Blue Nile diamond birds. Blue Nile United States to create a business using the Internet sales of diamonds myth. With the price advantage (cheaper than the traditional jewelry sales by 20% to 40%) and the convenience of online sales in 2004, Blue Nile's online sales reached 169 million U.S. dollars already, far more than the three largest sellers of traditional jewelry Bulgari, Cartier and Tiffany's sales combined. May 2004, successfully listed on NASDAQ Blue Nile. Blue Nile United States

success attracted many imitators in China, such as diamonds birds, nine drill, Devine, and Kelan diamonds; the rapid development of these imitators diamond brand for the network.

jewelry processing plant has been operating a sound Xue Yong, are also deeply shocked that the trend of e-commerce stocks. With years of experience in commercial warfare, Xue Yong sound that: In 2008, the time has come to hand.

to quickly enter the e-commerce market, Xue Yong sound of specialized organizations, human diamond brand in China several network business model. He also specialized in the field trip to Shanghai during the Spring Festival of the diamond bird's sales model. Diamond bird's online custom mode, changed the traditional sales model jewelry (diamond-cutting business - jewelry factory - retail stores - consumers), reduce the retail shopping areas, thereby reducing the cost of intermediate links, and ultimately be none other to consumers.
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online diamond bird sound customization mode allows Xue Yong sincerely admire , but he also found a shortcoming: the Spring Festival period,[link widoczny dla zalogowanych], the diamond bird to make customers wait a month supply. Yong Xue sound smart of them to see the clues: during the Spring Festival is the traditional peak season for jewelry sales, jewelry factory orders continued, there is no time to take into account the online jewelry seller uncertainty orders.

in services, although the diamond bird technical staff can arrange personalized production, but some characteristics of the diamond processing plant design services only have the ability to provide. fine sharp business of managing people in Birmingham, in the voice management Xue Yong.

After some analysis, Xue Yong found the sound of them business opportunities. Subsequently, the Opel brand Li Wang Lin, creative director of Xue Yong, see the Sound

in strategic implementation, Xue Yong insisted the sound

diamond processing plant in order not to affect the traditional sales model line, Xue Yong decided to re-create the sound of an online jewelry retail brands - Opel Korea. Diamond processing plants and traditional foundry patterns are different, pay attention to the jewelry industry Opel Korea upstream and downstream product design branding and retail, which shortens the supply chain, reduce costs, the formation of a price advantage, but also master the industry high value-added part of the chain, and enhance the profitability of the enterprise.

went ahead. October 2008, Xue Yong sound start recruiting,[link widoczny dla zalogowanych], recruiting talent build Opel Li (China) Limited.

face e-commerce this new thing, Xue Yong feel the sound ignorant, but he was not afraid of hard work, enrolled in the China Electronic Commerce Association's Internet marketing course, also purchased a variety of marketing books, learning,[link widoczny dla zalogowanych], such as

After six months of preparation, February 2009, formally launched Opel Korea website.

work

test the water a few months later, Xue Yong found the sound gap between ideal and reality. Opel Liti out pattern in the jewelry industry F2C mixed. Some people think that Opel li F2C model is

Internet orders do not like the sound Yong Xue, like large-scale emergence of thought,[link widoczny dla zalogowanych], the race has drawn a peer imitation jewelry factory in Shenzhen has begun to use many of the Internet sales of diamonds, and some even follow the example of Opel Liti out (from mine to consumer) e-commerce model jewelery. Yong Xue

sound in pain persist for two months, finally recognized that the success of Blue Nile's success in American society, its good credit system is the cornerstone of successful e-commerce, e-commerce in China to do some jewelry To work around.

clothing experience; Secondly, many people do not understand diamonds, its difficult to distinguish between true and false, I do not buy through the network.

this end, he decided to continue to follow the experience of diamond set bird stores, to enhance the customer experience, improve customer trust. April 2009, his shop in Guangzhou, near the diamond bird experience experience have opened two stores. Chengdu will soon experience the store has opened.

The Virtual and jewelry e-commerce model with Chinese characteristics, the Opel Li 8 months exceeded 50 million yuan on sales, and won the 2009 APEC e-commerce E-Commerce

aura of honor and did not let Xue Yong feel faint voice: is the most important. a good state of the financial statements of profitability, is the measure of a merchant only criterion for success. jewelry in the state of e-business profitability. , do not look too mysterious e-commerce, e-commerce is the core business, the Internet is

the first to brand war

一句广告词. This is the sound of Yong Xue use of

phrase 剑指 advertising a shopping mall, immediately aroused public opinion, jewelry industry in Shenzhen, boiling, more traditional jewelry shopping is disrupting the market on the grounds of complaints Opel Korea. In fact, Xue Yong had to do the sound for the litigation. Fortunately, this ad format is just a reference to the mall,[link widoczny dla zalogowanych], does not involve any competitive brand name, did not violate Yong Xue sound in one sentence to sum up the incident: also from his jewelry e-commerce businesses on the current Hiroaki sharp precision management business of managing people in the voice Xue Yong.

value proposition. From cheap to

in brand promotion, Xue Yong, an anti-sound industry practices, in addition to use Baidu search, email marketing, online marketing channels, pay more attention to print media, outdoor advertising and other traditional marketing channels. His focus only on marketing effectiveness, marketing channels do not care about art or not, after all, traditional marketing channels, the influence of the mass is also great.

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