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Overseas market expansion in the bus speed again

Top ten within the passenger car industry and has successfully export agreement signed more than 2,800 in 2007 amounted to 890 million yuan contract vehicles. Why in the bus to jump in one fell swoop in a short time for the domestic passenger car exports top ten leading Chinese Bus 7 innovation to the international bus to the international market in China must first solve the problem of bus design and technical innovation. 2000. The bus began to open up overseas markets. As a lesson learned in other bus companies to capture the unique perspective of the latest trends in fashion concept applied to the design of passenger cars. So the bus in the design of the most prominent feature is the perfect combination of Chinese and Western cultures both stylish and elegant. The special nature of the international market competition in overseas sales of the vehicle is no longer just the car itself but the whole enterprise competitive ability of the competition. In today's marketing environment is different from the domestic market to provide more and better for the additional services have formed a consensus. Currently the buses have been exported to the Middle East, North Africa, Central Asia, Europe and America more than 30 countries and regions. In the bus's outstanding performance in various areas has been highly appreciated by international customers and the industry's attention. Bus service costs have restricted the enterprises to enter the major factors in the international market ~ but now overseas users the most satisfying feeling in the bus in the bus was seriously improve the service. Large lot of technical personnel sent overseas for training and guidance for users of the brand in the cooperation of overseas market expansion propelled the importance of brand strategy. Corporate brand strategy is the creation of one brand,[link widoczny dla zalogowanych], brand development and use of brand strategy. Development of market economy requires business enterprises to implement the brand strategy is imperative. Brand is the credit. Basis for the survival of enterprises is a comprehensive enterprise competitiveness in the market reflects. International competition is also forcing the other hand, the implementation of brand strategy in the bus. The concentrated expression of the international economic competition, vying for market competition in the market competition must focus on the performance of the brand to compete, started their own brands in order to take the first step over someone else's brand. Compete in the international market and brand competition in the bus is facing serious challenges and must accelerate the implementation of the international brand strategy. In order to form a brand on the international market through participation in major Chinese University of International Business Automotive Auto Show in the bus to the international image of our customers. A few days ago. Participated in the bus,[link widoczny dla zalogowanych], such as commercial auto show in Hannover, Germany, Thailand, and other commercial motor show with its beautiful design excellence has won the acclaim of the international clients in the bus in the efforts to brand popularity and reputation to a whole new height at the same time to show the world China's passenger car manufacturing technology level. Cost-effective to become the dominant factor in attracting customers coach's success in overseas markets cost-effective is the dominant factor in attracting overseas customers. Of course, price is only intended to guide customers to buy one aspect. Bus as a profitable tool for the quality of its performance and operational capacity is also of great concern to our customers. The reason why the bus is \In bus operations in these countries good access to the customer's trust. Improve product quality in the bus firm to focus on user needs. The main line to the quality of management by objectives. Tracking control production processes each test. Conduct self-and mutual-site inspection and other means to achieve unqualified raw materials inspection checks at each level are not put into substandard products do not fully guarantee the quality of products manufactured, fully adopted the IS09000 quality system certification and ongoing 16949. Meanwhile,[link widoczny dla zalogowanych], in order to make the bus to get around in the international market in the bus is being fully implemented by the United States, Europe and other countries, product certification. Internationalization of the enterprise from product international in terms of passenger car exports to the Chinese University but the first step in its international. Large real purpose is to become transnational bus companies. Large time being alone. Seems a little bit weak. So for the strength of the international partners is a strategic expansion of ~. China's passenger car business since 2000 involved in the international market has achieved impressive results obtained from the Chinese University also returns. However, the ensuing competition in the international market,[link widoczny dla zalogowanych], as well as international economic integration in the global passenger car brand coveted by the Chinese market under the dual pressure of passenger vehicle exports alone can not meet the requirements of the Chinese University of rapid expansion in the product strategy on the bus transition from the \With the development of the industry in passenger bus in the international strategy to change China's passenger car product low, low price of the export pattern from the emphasis on product price advantage to emphasizing quality and service. For high-end market has become a bus in the future ~ time of the development strategy. Repair 2007/2-3 Ⅸ Traffic World \ More articles related to topics：

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