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three strategies
why your product does not burn up? Why do not you burn up the market? Why do not burn up your business? ... ... Because you simply do not focus!
In other words, you have succeeded. But you look at things a different point of view and areas of Bale. (To prevent piracy, I left some important strategy in the day, face to face curriculum. Readers who buy the kit, have the opportunity to apply for the month 1, 10, 20, Taiyuan,[link widoczny dla zalogowanych], Shanxi Province, I organized one-day lightning Fuweng doctoral program. more I see the last chapter of this book to your complimentary letter.)
At the same time, they also carried a second pricing: the best hairdresser craft store not only not free, but the price of hair cut 5 times higher than their peers, and had to make an appointment to accept the hair services division. Recognized for some high-value customers, but they do not care about price, they think the price of such a high quality must also be the best. As a result, high charges for store profits are very objective,[link widoczny dla zalogowanych], because the commission craft a good hairdresser become more and are willing to continue cooperation with the store. Customer satisfaction while doing hair pulling even after the store other items such as: Beauty, Body, Aroma SPA and so on.
profit model followed her in front of us and the two laws is a prerequisite to select the most advantage of her hair as a breakthrough. Using the typical \
first, to focus. I'm in class with many of them stressed: the sun usually shines upon each of us, we may think does not matter, but the middle of a convex lens, you probably can not stand it. Because it is all the light is focused on a point,[link widoczny dla zalogowanych], no fire can quickly burn a piece of paper.
in the classroom I have a student, she is open beauty salon. After the renovation of her old shop raised the price slightly less than 10% do not accept our old customers. She wanted to reduce the overall price, and then in the salon other than project as a breakthrough. I helped her advice and found their senior hairdresser shop in the technology is pretty good and their shop has been open 10 years in local, reputation and visibility are good. I advised her to do some adjustments: First, get rid of the male hair services do, specializing in female clients, Ms. positioning stores. Because male customers at the local hair cut a year off to not make much money,[link widoczny dla zalogowanych], it is better to focus resources to do the most profitable part, the service most valuable customers. For female customers,[link widoczny dla zalogowanych], I suggest that she also uses two types of pricing: the first price,[link widoczny dla zalogowanych], all local women are free to join, just fill in the information (including: name,[link widoczny dla zalogowanych], phone number, birthday, address, etc.) to become a member.
As a result,[link widoczny dla zalogowanych], attracted many customers, the increase for the store a lot of new members. The reason why hair cut free, it is because my hair cut relatively low profits, rather than earn less money, we simply do not make it, with the number of members to a free and generous. Our members make money on other consumer items, such as: higher profits perm, hair color high-profit projects that make a casual, will be able to lose the hair cut above the money to earn back.
become a member of the store they can enjoy the following benefits: 1 year unlimited free haircut; 2, 12 year hair care nutrition inverted membrane free; 3, 1 complimentary bottle of shampoo (the other There are 5 limited to trade secrets is not easy to come out in this announcement, if you are interested can visit my personal website to view [link widoczny dla zalogowanych]).
in the classroom, I will help make you a confidential questionnaire job title, I will personally analyze your case the scene and tell you how to find your past success in your next success, I will life to help you cut your pieces section by section, until help you find the one that belongs to your success. Because - you have success!
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