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The Nike Dunk was basically used to promote and launch Nike's College colors program in which the company sponsored many average basketball teams and provided them with this new line of shoe which were modified in order to match the colors of the basketball team uniform.,[link widoczny dla zalogowanych] Nike knows that the youth of the various nations love bold statements with a burst of color. These shoes are available in an amazing variety of colors and designs that impress everyone who looks at them. Such a variety makes it easy for people to introduce Nike Dunks in to their own personal fashion statements. After all,[link widoczny dla zalogowanych], the young and the free never like sticking to rules and limits. With these shoes, you will not be forced to change the way you look or feel. You can just pick the one that calls out to you from the many designs available. Nike at that time focused its Nike Dunks on the basketball court but because of the technology used in the shoes to address basketball requirements, the riders were attracted. The shoes were designed for strong grips, durability where ankle support is, and for comfort during flips and pivots. These were the same shoe requirements for skateboarding but that time,[link widoczny dla zalogowanych], it wasn't too desirable for the underground nature of the sport. Riders preferred to buy from the smaller shops rather than the big shoe companies.